Meet Elizabeth Coble
ABOUT ME:
To the illuminated mind the whole world burns and sparkles with light
-Ralph Waldo Emerson
Hello! I’m happy you’re here.
As a self proclaimed ‘glitter spitter’, I pride myself in bringing the sparkle into every encounter I have- be it in how I treat others or how I conduct business. You’ll find this unmatched energy shines through to my professional performance and the strong relationships I have with others. The passion I have for bringing sparkle to the world is what I like to think of as my superpower. It’s how I bring brands to life. It’s how I connect with others- be it personally or professionally. It’s how I look at strategic practices and propel them into the future. It’s how I live my days.
I look forward to the opportunity to meet you in person. In the meantime, keep exploring my site to learn more!
Skills
Experience
Senior Marketing Director | Lincoln Property Company | March 2020- Present
- Directly oversee brand creation and management, digital marketing, reputation management, social media, public relations, marketing training, and the customer experience for over 30 assets in NC and SC
- Analyze and adjust performance of all digital (SEM, SEO) and grassroot campaigns
- Create and present new business development materials including pitch presentations, RFPs and due diligence packages
- Play critical role in business development by fostering and nurturing new and existing client relationships, yielding 269% portfolio growth since joining the team
- Identify ways to enhance property performance and brand awareness, earning individual and property specific industry and regional awards for brand, community reputation, marketing plan, social media strategy, resident satisfaction, community events, and philanthropic practices
- Lead & mentor direct report (marketing manager) and assist in growing and developing other leaders in the region
- Consistently achieve J Turner Elite 1% status at multiple communities including the #1 community in the state of South Carolina
Head of Marketing; Masterplan | Newland | 1.5 Years
- Managed all digital, print, and social media marketing campaigns; curated realtor and builder relation programs; and oversaw public relations and event strategy for Riverlights, a 1300-acre Master Planned community consisting of 2,300 homes, 3 multifamily projects, and over 30 retail and commercial tenants.
- Analyzed performance of SEM, SEO, print, and social advertising and tailored campaigns to drive qualified traffic for sales conversions
- Oversaw a team of four including a Marketing Coordinator, Events Coordinator, and two Customer Relations Representatives while also serving as the Community HOA and POA Secretary
- Planned and executed over fifty on and offsite community events
- Crafted and lead marketing training for builder representatives to ensure consistent brand messaging and to elevate the customer experience at every touch point
- Reviewed product and consumer demographics based on shopper/buyer conversions and devised strategic plans to surpass sale goals and increase ROI including the introduction of seven new floor plan types, three new builders, four new retail tenants and a multitude of events
- Orchestrated and executed plan to rebrand the community including a color and brand refresh, a full website overhaul, updated signage plan and a revamped event programming and PR plan to reach target demographics
- Surpassed community sales goals for the community’s first time despite going through the aftermath of Hurricane Florence, which drastically impacted consumer confidence amongst home buyers
Regional Marketing Manager | Greystar, Lincoln Property Company | 5+ Years
- Oversaw leasing and marketing efforts for over 100 high-rise, mid-rise, garden and build for rent conventional and student communities
- Analyzed performance of SEO and SEM campaigns, ILS Listings, website performance and social media advertising on a weekly basis and adjusted where necessary to optimize performance
- Reviewed market trends, google analytics, multifamily forecasts and economic conditions and leveraged the data to make strategic marketing decisions
- Championed brand development and customer experience execution for entire portfolio of communities
- Lead business development efforts through RFP and pitch deck creation and presentation
- Devised and managed individualized marketing budgets and creative plans for each community that lead to repeatedly surpassing established NOI goals
Education
Bachelor of Science | North Carolina State University | Class of 2013
Awards
- HBA: 2020 Marketing Professional of the Year
- HBA: 2020 Best Special Event- Riverlights
- HBA: 2020 Best Social Media- Riverlights
- CAA: 2020 Marketing Professional of the Year
- Lincoln Property Company: 2020 Corporate Employee of the Year
- Lincoln Property Company: 2020 Best Reputation Management Program- Bellary Flats
- Lincoln Property Company: 2021 Best Leasing and Marketing Strategy- Newbrook Point Hope
What Others Have to Say
“In the time that I have interacted with Elizabeth she has continued to impress me. I have been in the multifamily industry nearly 15 years and she is easily the best person I’ve encountered when it comes to branding, marketing strategy and creating that visual appeal for a community that flows into the social media and websites. The thought that she puts into the resident experience on the front end of our projects really makes us shine so bright and has left me with countless compliments from everyone who visits our websites or our communities in person. Her copywriting is also amazing given her gift of wit, charm, and ability to harness language that tailors to a brand so perfectly”
– Kristin B, Client
“It has been an absolute honor to work with Elizabeth Coble the last several years. Her magical skills impact so many all the way to the prospect and resident. I have the opportunity to work with so many marketing team members and I have never met a more well-rounded marketing professional who can hone their skills in such a meaningful way that creates such a unique experience for each asset. If I had an Elizabeth on ever project not only would my life be easier my deals would also be more successful.“
– Leslie M, Client
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“I have listened to Elizabeth showcase her expansive knowledge of an ever-changing industry (i.e., market trends locally and globally), a fluid marketing strategy for optimal success, and the analytics that showcase it all. This depth of understanding is consistently communicated to clients and ownership groups in a digestible manner, molded to the individual understanding of each member of the ownership group. Her analytic mind and creativity make Elizabeth someone who can truly do it all, but her dedication and determination make her someone who eclipses others of the same skillset. In my experience working alongside, Elizabeth, she is communicative, helpful, willing, and gracious in all manners of these words.”
– Danielle, L, Associate
meetelizabethcoble.com 